After a few lines of evening wear were added

After a few lines of evening wear were added, the business started gaining popularity. At that point, Siegel knew it was time for change."When we were in the basement 19 years ago we outgrew it," she said. "It became really crowded. We knew we had to make a move. We knew if we continued to outgrow our space,View our unique and beautiful collection of 2013 bridal gowns, Wholesale Cheap Wedding dresses Online and evening wear. we would lose business."In 1995, they moved to a storefront in Saugus, shifting the store's focus primarily to prom attire. Business continued to escalate, so in 2005, the company moved again, to Route 1 in Peabody, just about a half-mile away from the current location.The store specializes in clothes for proms, social occasions, and evening wear.The store specializes in clothes for proms, social occasions, and evening wear.

In addition to prom dresses, the store also sells wedding attire,Based on the spokesman, what the company accepts and uses are only the best fabrics Discount Bridesmaid Dresses for sale. such as bridesmaid and mother-of-the-bride dresses, and other special-occasion apparel, and offers tuxedos for sale or rent.Siegel said she has been told by dress manufacturers that the Ultimate is the largest prom store in New England, and ranks in the top five nationally. The new building, also on Route 1, is the first piece of property the company has owned. Roomy enough to accommodate more customers, it also has 150 parking spaces and 10 additional dressing rooms."There's just a lot more space; you don't feel claustrophobic," said customer Teresa Owens, who has shopped at both the new and old locations with her high school-aged daughters.Deirdre Somerville and Melanie Somerville, of Tewksbury check out prom dresses at The Ultimate.

Sisters Deirdre Somerville and Melanie Somerville, of Tewksbury check out prom dresses at The Ultimate.The new Ultimate, which is almost five times the size of the previous store, boasts bright white walls lined with feather boas and scores of racks that hold nearly every style of evening dress imaginable,Dainty Dress is proud to show our summer Whole 2013 Cheap V-neck Scoop A-line Ruching White Flower Organza Flower Girl Dresses collection. ranging in price from $150 to $800."It's beautiful," Siegel said. "It's so spacious and bright. People who come here are shopping for a happy occasion, so we created an upbeat feeling in the store."While the decor and space may be upgrades, Siegel said customer service is something her family has always strived to keep at the top level.